Audience → Opt-in → VSL → Application → Booked call → Show → Close (top tier pitched first, then the downsell)
| Stage | Conservative | Base | Aggressive |
|---|
Each box is the % who move on from the stage above; the bold number is how many people that is this month. Every rate is a placeholder until it's checked against the creator's own numbers (IG insights, email list, application form, calendar, CRM). Results are expected values, so fractions are normal.
| Item | Cost / month |
|---|
| Conservative | Base | Aggressive |
|---|
"Sold" is the full value of the deals closed this month. "Cash" is what lands this month: payment plans pay one instalment now and the rest over the next two months, so month-1 cash is lower than sales. Follow-up buyers, upgrades and alumni start from month 2, so watch the projection.
| Change only this one number | Now | Needed | Change | Top-tier spots / mo |
|---|
Each row holds everything else fixed and solves for the single number that would hit the target from new sales in a month (before the cap, follow-ups and backend). It shows which lever is realistic: a 2-point bump in show rate is easier to get than doubling the audience.